[i=s] 本帖最后由 瞪谁谁怀孕 于 2013-6-17 09:47 编辑 [/i]
原文：http://www.bloomberg.com/news/20 ... ts-drive-sales.html
By Mariko Yasu & Grace Huang - Jun 13, 2013 5:00 AM GMT+0800
Sony Corp. (6758)’s share of Japan’ssmartphone market rose to a three-year high, widening its leadover Apple Inc. (AAPL), as new models and a discount program from thenation’s largest wireless carrier NTT DoCoMo Inc. (9437) stoke sales.
Sony has more than doubled its share of shipments to 36percent in the past four weeks as Apple dropped to 25 percent inthe same period, according to researcher BCN Inc. DoCoMo, withmore than 60 million subscribers in a nation of 127 millionpeople, is focusing on just two handsets for promotions to cutcosts as it remains the only carrier that doesn’t sell iPhones.
Sony Extends Lead Over Apple in Japan as Discounts Drive Sales Tomohiro Ohsumi/Bloomberg A model displays a Xperia A smartphone manufactured by Sony Mobile Communications during the unveiling of NTT DoCoMo Inc. new smartphones in Tokyo on May 15, 2013.
A model displays a Xperia A smartphone manufactured by Sony Mobile Communications during the unveiling of NTT DoCoMo Inc. new smartphones in Tokyo on May 15, 2013. Photographer: Tomohiro Ohsumi/Bloomberg
Xperia smartphones are part of Sony Chief Executive OfficerKazuo Hirai’s strategy of winning back customers and revivingunprofitable electronics operations with new mobile devices. Thedivision will generate an operating profit of about 100 billionyen ($1 billion) this fiscal year, compared with a 130 billionyen loss a year earlier, as it adds new tablet computers andhandsets, the company said May 10.
“Xperia sales are rising thanks to DoCoMo’s” promotion ofthe new smartphone, said Keita Wakabayashi, an analyst at MitoSecurities Co. based in Tokyo. The handset’s functionality alsoappeals to Japanese consumers, he said.
DoCoMo’s strategy is the first time the carrier has focusedon “one or two” models, Chief Financial Officer Kazuto Tsubouchi said in an April 30 interview.
While other handsets are available in DoCoMo stores,promotions and discounts are targeted at Sony’s Xperia andSamsung Electronics Co.’s flagship Galaxy S4.
Sharp Falls Unit sales for Samsung, the world’s biggest smartphonemaker, slipped for the second consecutive week to 13 percent ofthe Japanese market in the week starting June 3, according toTokyo-based BCN, which draws its data from more than 2,000retail outlets. Domestic market share for Sharp Corp. (6753), whichmakes Aquos phones, fell to 7.9 percent last week, down from10.3 percent four weeks earlier, according to the researcher.
Apple’s market share of 25 percent last week compares withmore than 40 percent in the week starting May 6, when Sony’sshare was just 14 percent.
DoCoMo is offering discounts of as much as 20,000 yen andcarrying out an advertising campaign on subways, television andonline for Sony’s Xperia handset. With discounts the carrierannounced on May 15, the phone’s selling price starts at 5,000yen while the Galaxy S4 can be bought for 15,000 yen.
DoCoMo sold about 630,000 of Sony’s Xperia Z within two anda half months of its introduction and about 600,000 Aquos PhoneZeta handsets for a similar period, according to the carrier.
Sony, Japan’s biggest smartphone maker, expanded its shareof the global market to 4.5 percent from 3.9 percent in thefinal quarter of 2012, according to research company IDC.
The Tokyo-based company shipped 30.4 million units lastyear, compared with Suwon, South Korea-based Samsung’s 218.2million, according to data compiled by Bloomberg.
To contact the reporters on this story:Mariko Yasu in Tokyo at myasu@bloomberg.net;Grace Huang in Tokyo at xhuang66@bloomberg.net
To contact the editor responsible for this story:Michael Tighe at mtighe4@bloomberg.net
原文：http://www.bloomberg.com/news/20 ... ts-drive-sales.html
By Mariko Yasu & Grace Huang - Jun 13, 2013 5:00 AM GMT+0800
Sony Corp. (6758)’s share of Japan’ssmartphone market rose to a three-year high, widening its leadover Apple Inc. (AAPL), as new models and a discount program from thenation’s largest wireless carrier NTT DoCoMo Inc. (9437) stoke sales.
Sony has more than doubled its share of shipments to 36percent in the past four weeks as Apple dropped to 25 percent inthe same period, according to researcher BCN Inc. DoCoMo, withmore than 60 million subscribers in a nation of 127 millionpeople, is focusing on just two handsets for promotions to cutcosts as it remains the only carrier that doesn’t sell iPhones.
Sony Extends Lead Over Apple in Japan as Discounts Drive Sales Tomohiro Ohsumi/Bloomberg A model displays a Xperia A smartphone manufactured by Sony Mobile Communications during the unveiling of NTT DoCoMo Inc. new smartphones in Tokyo on May 15, 2013.
A model displays a Xperia A smartphone manufactured by Sony Mobile Communications during the unveiling of NTT DoCoMo Inc. new smartphones in Tokyo on May 15, 2013. Photographer: Tomohiro Ohsumi/Bloomberg
Xperia smartphones are part of Sony Chief Executive OfficerKazuo Hirai’s strategy of winning back customers and revivingunprofitable electronics operations with new mobile devices. Thedivision will generate an operating profit of about 100 billionyen ($1 billion) this fiscal year, compared with a 130 billionyen loss a year earlier, as it adds new tablet computers andhandsets, the company said May 10.
“Xperia sales are rising thanks to DoCoMo’s” promotion ofthe new smartphone, said Keita Wakabayashi, an analyst at MitoSecurities Co. based in Tokyo. The handset’s functionality alsoappeals to Japanese consumers, he said.
DoCoMo’s strategy is the first time the carrier has focusedon “one or two” models, Chief Financial Officer Kazuto Tsubouchi said in an April 30 interview.
While other handsets are available in DoCoMo stores,promotions and discounts are targeted at Sony’s Xperia andSamsung Electronics Co.’s flagship Galaxy S4.
Sharp Falls Unit sales for Samsung, the world’s biggest smartphonemaker, slipped for the second consecutive week to 13 percent ofthe Japanese market in the week starting June 3, according toTokyo-based BCN, which draws its data from more than 2,000retail outlets. Domestic market share for Sharp Corp. (6753), whichmakes Aquos phones, fell to 7.9 percent last week, down from10.3 percent four weeks earlier, according to the researcher.
Apple’s market share of 25 percent last week compares withmore than 40 percent in the week starting May 6, when Sony’sshare was just 14 percent.
DoCoMo is offering discounts of as much as 20,000 yen andcarrying out an advertising campaign on subways, television andonline for Sony’s Xperia handset. With discounts the carrierannounced on May 15, the phone’s selling price starts at 5,000yen while the Galaxy S4 can be bought for 15,000 yen.
DoCoMo sold about 630,000 of Sony’s Xperia Z within two anda half months of its introduction and about 600,000 Aquos PhoneZeta handsets for a similar period, according to the carrier.
Sony, Japan’s biggest smartphone maker, expanded its shareof the global market to 4.5 percent from 3.9 percent in thefinal quarter of 2012, according to research company IDC.
The Tokyo-based company shipped 30.4 million units lastyear, compared with Suwon, South Korea-based Samsung’s 218.2million, according to data compiled by Bloomberg.
To contact the reporters on this story:Mariko Yasu in Tokyo at myasu@bloomberg.net;Grace Huang in Tokyo at xhuang66@bloomberg.net
To contact the editor responsible for this story:Michael Tighe at mtighe4@bloomberg.net